EFFECTS OF COMBINING THE O2O MODEL, REGIONAL PRODUCTS AND EDUCATIONAL EXPERIENCE ON THE DEVELOPMENT  OF VIETNAM’S RURAL E-COMMERCE

Tran Nho Quyet; Guang Ji Tong; Nguyen Thi Thanh Hien

Keywords:

E-commerce O2O, regional specialties, rural educational experience, Vietnam rural E-commerce

Abstract

Rural E-commerce has performed as a new area to consider, primarily takes spontaneous nature and it does not have an obvious orientation. As a result, rural E-commerce needs to select a suitable development model to form the breakthrough premise for Vietnam’s agriculture. Moreover, the core goal of this model is to intensify agricultural trading to build a modern agricultural product trading system (1 out of 3 new TAM NONG ideological criteria). Along with the purpose to exploit the potential in rural areas, increase the farmers’ income and improve the standard of living - a foundation to create a green, clean and beautiful environment, modernize the agricultural economy; the research is also of great significance in the development of modern TAM NONG policy with recent 4.0 technology in Vietnam. This research uses a cross-sectional descriptive method, aiming at shedding light on the key factor for the development of rural E-commerce in Vietnam based on the O2O model, including the ability to participate in E-commerce (age, gender, etc), living areas (rural, urban), academic level, combining of cultural, rural, regional specialties in developing field-trip ecotourism, managing logistics. As a result, our research aims to establish a new rural E-commerce combining 3 in 1: E-commerce O2O model, rural specialties, together with rural educational experience.

References

Le Ben, Hoang Anh, Tung Dinh (2020), https://nongnghiep.vn/thu-tuong-du-hoi-nghi-tong-ket-nganh-nong-nghiep-2020-d280335.html

Vietnam E-commerce Association (2020), https://drive.google.com/file/d/1KBHUngRvqs1ZrHTucs5RePamqm7KQPLy/view.

LinXing, WuChunmei; 2016. Analysis of Xi Jinping's "Three Rural" Thoughts — Interpretation based on the spirit of Xi Jinping's series of important speeches since the 18th CPC, Journal of Huazhong Agricultural University, (4).

Anh Quang; Rural e-commerce - China's national strategy[OL], Anh Quang ( VTV24), 03/02/2020.

Groves và Da Rin, 1999 "Demand and Supply of Internet Content for Australian Farm Businesses. Canberra: Rural Industries Research and Development Corporation".

Han Jingling, Bai Dongrui, 2016. Research on O2O Development Countermeasures of Agricultural Products in Shanxi Province, Rural Economy and Science-Technology, 27(23).

Liu Zhuang, 2017. Research on O2O Model Problems and Countermeasures of Special Agricultural Products — Taking Gu County in Shanxi Province as an Example, Regional Development, The Economist, Issue 9.

Chen Yumei, 2021. Research on the Development Countermeasures of Guangxi's Fresh Agricultural Products Logistics under the O2O E-commerce Mode, Agricultural Staff.

Guo Na, Zhou Aosuo; 2021. Analysis of Rural E-commerce Development Model in Hebei Province, Industry and Technology Forum, 20 (08).

Ma Xiaolong; Wang Rong; Dai Meiling; Ou Yanghong, 2021. The influence of culture on the sustainable livelihoods of households in rural tourism destinations, Journal of Sustainable TourismVolume 29, Issue 8.

Shi Meng, 2020. Digital Road and Industrial Model Selection for Rural Economic Revitalization, Agricultural Economics, (12).

Jiang Xue; Song Xiaoya; Zhao Hongyu; Zhang Haoran, 2021. Rural Tourism Network Evaluation Based on Resource Control Ability Analysis: A Case Study of Ning’an, China. Land Volume 10, Issue 4.

Wu Linlin, Wu Zhong; 2009. Chi-square method in knowledge acquisition, Tianjin Science Research.

Mahieu Benjamin; Schlich Pascal; Visalli Michel; Cardot Hervé, 2021. A multiple-response chi-square framework for the analysis of Free-Comment and Check-All-That-Apply data. Food Quality and PreferenceVolume 93.

Chi-Square Goodness of Fit Test[OL]. http://www.stat.yale.edu/Courses/1997-98/101/chigf.htm

Vietnam E-commerce White Paper 2020. Ministry of Industry and Trade Department of E-commerce and Digital Economy.3rd quarter of 2020.

Feng Haiyang, 2021. Research on Rural E-commerce Development Model and Promotion Path, Agricultural Economics, (04).

Yang Liejun, Qian Qingping, Yang Huiling, 2014. Research on agricultural product traceability system based on QR code technology, Journal of Chifeng University (Natural Science Edition, 30(12).

Times International Education; http://trainghiemcungthoidai.com/dau-tu-trai-nghiem[OL]; 2019.

Zhou Jinghan, Hu Bao, 2020. Discussion on the development status and countermeasures of the O2O model of agricultural product e-commerce in Zhoushan City, Zhejiang Agricultural Sciences,61(06).

Wang Chen, Gua Wei Guang, 2019. Research on Measures of O2O-based E-commerce Development of Agricultural Products of Anhui Province, Modern Agricultural Research,(11).

Jiao Xianglin, Xue Mingxuan, Wu Yilin, Ru Jiahui, 2016. Research on the development of mobile e-commerce of fresh agricultural products under O2O mode -Taking Baicaibang as an example, Agriculture and Technology, 36(15).